About Us

PACE INTERNATIONAL General Trading LLC is one of the leading distributors for world renowned brands in the UAE. The company started in 1995 and now deals with more than 25 brands in the UAE. Each department in Pace International is a Strategic Business Unit responsible for the entire gamut of activity from forecasting to the final sale.  

Our sales & distribution objective is to ensure optimal availability & visibility at point of purchase with consistent & accurate pricing strategies. 

The SBU’s reporting to the General Manager comprise of the Business Development Manager assisted by line managers, supervising different trade channels such as Modern Trade, Traditional Trade and Wholesale. 

Pace International is an experienced provider of a professional end-to-end distribution service.  

Our employees are talented and diverse and live our core values. It is their constant endeavor to deliver their best to the partners and the customers of the company. 

UAE has a business friendly environment but it takes a thorough knowledge & understanding to read opportunities and trends to optimize distribution. This creates the need for an experienced, professional local representative or partner, which is often the first step on the road to success. 

World renowned brand owners believe in our company’s commitment, professionalism, sense of ownership and intimate market knowledge.  

Pace International’s distribution capabilities expand across GCC and the African market. 

Pace International has a full service warehousing, transporting, logistics and inventory division. We specialize in getting our products to our customers in a timely and cost effective manner. Our services are inclusive of Inventory control and C&F. 

Our vision is to be at the forefront and acknowledged as a leader in the distribution of a fascinating range of products, offering high quality services and to maintain and create a successful company with solid reputation.   

We strive for excellence in every aspect of our business. We don’t only aim to meet quality standards; we also endeavor to surpass them. Our firm belief is that our excellence is enhanced by the dedication and commitment of our people.

We view professionalism as our endurance factor in this dynamic business world. We believe that professional attitudes and behaviors create a superior value for all our stakeholders.  

We endeavor to do the right thing in the right way. Our business decisions and actions are in the frame of ethics, moral values as well as legal requirements. 

The entire company works as one dedicated and well knitted team which makes our company a great place to work and do business with.